One of the solutions my digital agency offers to businesses worldwide is great content. Companies approach us to form an information strategy and write/edit their content. As a result, we hire and manage a good number of content writers.
I can tell you from experience that while there are thousands of content writers, we are facing a shortage of good content writers.
Because content writing has such a low barrier to entry, anyone who can string a few words together thinks that they are good enough at content writing. But here's the truth:
Writing great content is a lot more than just writing. You need to know the best practices and tools required to write for the web, many of which are not obvious enough to be ignored.
So in this list, I have tried to find and collect high quality courses which cover those aspects of content writing that I wish every aspiring content writer knew.
However, do keep in mind that there is no single content writing course which covers everything about all types of content writing. You’ll have to decide on your own which of these courses, along with some excellent books, are best fit for you.
Malcolm Gladwell’s books are known for using mundane topics to help thousands of readers comprehend complex concepts. These ideas include behavioral economics and performance prediction.
So it’s very fortunate that this renowned storyteller and best-selling author of Blink and The Tipping Point is teaching his first ever writing course. This course for content writers will go a long way in helping you tell stories that captivate your audience.
In this course, Malcolm Gladwell does a good job at showing you how he conducts research for topics, builds characters, and breaks down big ideas into digestible and powerful narratives.
With a successful blog and best-selling books, Jeff Goins has established himself as one of the thought leaders in the writing space.
In this course, he teaches you how to stop self sabotaging and get past the mental blocks keeping you from becoming a profitable writer.
If you love content writing, this course covers the strategies you need to build an audience doing what you love, and make money in the process. You’ll learn how to launch a platform, promote your content and monetize it with your own products.
One of the most popular in the field of copywriting, this course is by American Writers & Artists Institute.
Being a pre-eminent copywriting development organization, AWAI covers a lot of useful material in this course.
You’ll learn how to write headlines that grab your readers’ attention and the four-part structure of every sales letter. In addition, it covers the editing techniques to critique your own work.
Another thing this course for content writers touches upon is good use of graphics. It includes the key elements of winning graphics, and the biggest design mistakes that can sabotage even the best copy.
If you want to discover what makes online content a success, then this is the course for you. You will learn how to create engaging content based on your business objectives.
The course is authored by Meg Pickard, who is a digital content transformation consultant, facilitator and trainer with 22+ years of industry experience.
Other than that, it features advice from industry professionals on how to structure content plans and how to approach content creation for different platforms.
In addition, this content writing course covers proper use of tone, language and format required for a particular purpose and variety of media.
Whether you are writing an email to your boss or a letter to the editor, being able to craft your argument clearly and persuasively is essential.
Employers today are looking for professionals who can clearly communicate messages across multiple channels.
This professional certificate program for content writers will help you learn how to improve your writing organization, logic, and style to get your point across eloquently and quickly.
You will delve into the details of the writing process and learn how to identify an audience, choose the best structure, and revise and edit early drafts of your work.
You will then focus on effective business writing for emails, letters, memos, short reports and more. Lastly, you will learn how to craft clear, concise messages for specific content and audiences on social media.
Content gets real results only when it's of top quality. Just like any other profession, you hone your content writing skills by understanding and practicing the fundamentals.
In this course you'll learn how to write content for the web. After the brief introduction, you'll learn the difference between different terms like content writing, copy writing and content marketing.
Then you'll learn how to write content for a website. The course covers all the basic ingredients of essential pages like home page, about page etc.
After this, you'll learn how to write a blog post step by step. You'll also learn some of the best practices to write a great blog post.
For eCommerce and other types of businesses, it's a must to write great product and category pages. So the course covers how to write attractive content that sells for the business websites.
So there you go. While each of these content writing courses have their flaws, these are the best available on the topic as of now.
For instance, I can tell based on my experience and knowledge of content writing that some of these courses do not cover everything they should have.
Then there are online courses for content writers which cover too much theory without relevant practical steps and examples.
So make sure to supplement your learning with other resources like blogs and books on the subject of content writing.
In fact, there is a great market need for a content writing course which is truly comprehensive and actionable.
If you know of any such course, or you have any questions or comments, do share your thoughts below in the comments section.